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Embrace Open Space Campaign
In 2001, in partnership with a dozen Twin Cities nonprofits concerned with protecting open space in this region, we began a public engagement campaign called Embrace Open Space. Its goal is to elevate the importance of protecting significant open spaces from development and to encourage the participation of more citizens in their local community's land use decision-making.
The campaign, now in its fourth year, involves a variety of communication tactics, including a website, special events, award programs, advertising, direct mail, newsletters, a speakers bureau, and a television program.
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